A "frustrated, angry and embarrassed" Todd Greenberg says he has laid down the law to all 16 NRL clubs, demanding their players take responsibility after a horror off-season. The NRL CEO revealed that he'd delivered a stern directive during a phone hook-up with the game's club captains, telling them to deliver a message to their players. On his first day back at Rugby League Central after a post-season break, Greenberg took time out to attempt to halt the game's avalanche of negative press. He said there was "no doubt" rugby league's reputation had taken a battering after a summer marred by ugly headlines about player misbehaviour. "The message was simple, go back to your players, from your junior players right through to the top, and explain to them the standards that have been set, explain to them that damaging the game also damages them individually," Greenberg told the Nine Network. "If you make a bad decision as a player, you put your livelihood at risk. It's a great, great honour to work in the game, it's not a privilege."
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