The fallout from Canterbury's disastrous Mad Monday celebrations has continued with a second sponsor dropping the NRL club. Shorts sponsor Wicked Sister Desserts on Wednesday said it had terminated its agreement reportedly worth $350,000 over the incident and the Bulldogs' handling of it. In a significant financial blow, it comes four weeks after major sponsor Jaycar ended its 10-year association with the club and pulled its back-of-shirt sponsorship worth $500,000.
"Today we informed the Canterbury-Bankstown Bulldogs that Wicked Sister Desserts will be terminating its sponsorship of the club effective immediately," the company said in a statement. "Wicked Sister Desserts is a family-owned business and we share the same family values as our customers. What has occurred is completely unacceptable. "We do not in any way condone the behaviour and nor do we support the response by the leadership of the club in the way they have handled this matter. "We accept that there will be some who criticise our company for taking this decision but our company and brand stand for certain values and behaviours, and we expect the same levels of decency and respect from those we align ourselves with."
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